Source: UNIV OF CONNECTICUT submitted to
FOOD MARKETING POLICY CENTER FOR RESEARCH
 
PROJECT DIRECTOR: Cotterill, R. W.
 
PERFORMING ORGANIZATION
AGRICULTURAL AND RESOURCE ECONOMICS
UNIV OF CONNECTICUT
STORRS,CT 06269
 
NON TECHNICAL SUMMARY:
 
OBJECTIVES: To analyze the impacts of changes in strategies, technologies, consumer behavior, and policies on the economic performance of the food system. To provide economic analysis of private and public strategies in order to assess their impact on improvement in food safety and other quality attributes.
 
APPROACH: Develop microeconomic based models of industrial organization, strategic decisions, and policy impacts, conduct empirical research using economic methods.
 
CRIS NUMBER: 0193730 SUBFILE: CRIS
PROJECT NUMBER: CONS-2002-06005 SPONSOR AGENCY: NIFA
PROJECT TYPE: SPECIAL GRANT PROJECT STATUS: TERMINATED MULTI-STATE PROJECT NUMBER: (N/A)
START DATE: Sep 1, 2002 TERMINATION DATE: Aug 31, 2005

GRANT PROGRAM: FOOD MARKETING POLICY CENTER, CONNECTICUT
GRANT PROGRAM AREA: Special Research Grant

CLASSIFICATION
Knowledge Area (KA)Subject (S)Science (F)Objective (G)Percent
603501030102.140%
604501030102.140%
712501030104.120%

CLASSIFICATION HEADINGS
KA604 - Marketing and Distribution Practices
KA603 - Market Economics
KA712 - Protect Food from Contamination by Pathogenic Microorganisms, Parasites, and Naturally Occurring Toxins
S5010 - Food
F3010 - Economics
G2.1 - Expand Domestic Market Opportunities
G4.1 - Reduce Incidence of Foodborne Illnesses and Contaminants


RESEARCH EFFORT CATEGORIES
BASIC 20%
APPLIED 60%
DEVELOPMENTAL 20%

KEYWORDS: food safety; food; food marketing; marketing strategies; marketing; marketing agreements; marketing research; economic policies; antitrust laws; economic impact; food consumption; consumer behavior; economic analysis; economic performance; public sector; private sector; sectors (economics); food quality; microeconomics; decision making; industrial organization

PROGRESS: Jan 1, 2004 TO Dec 31, 2004
Azzam et al. find that changes in markups, economies of scale, and demand growth have contributed positively to the productivity of U.S. food processing industries. Aalto-Setala documents that focal point pricing is used to attract consumers, and food prices on a small island are high due to costs and market power. Tian develops a theory of price collars to regulate multiple prices in a market channel without setting price. Bonanno finds private label milk prices decrease and manufacturer prices increase as PL share expands.

IMPACT: 2004-01-01 TO 2004-12-31 The Connecticut state house of representatives passed a milk regulation bill; however, it failed in the senate. Interest in milk channel pricing issues remains high due to this research.

PUBLICATION INFORMATION: 2004-01-01 TO 2004-12-31
Aalto-Setala, V., M. Halonen. 2004. Attractive Prices in Grocery and Automobile Markets-Why is Such Pricing Used? Journal of Retailing and Consumer Services, Vol. 11(5).

PROJECT CONTACT INFORMATION
NAME: Cotterill, R. W.
PHONE: 860-486-2742
FAX: 860-486-2461