Agricultural Food & Resource Economics
Non Technical Summary
An understanding of how American households make financial decisions is needed to inform the content and format of financial education programs and public policy. The work of NC 2172 through 9/30/18 will focus on exploring consumer financial decision-making across the lifespan with a focus on three specific decisions related to housing, post-secondary education financing, and the claiming of Social Security benefits at retirement. The NC 2172 research team will use a mixed methods research design, including online surveys and convenience samples, to obtain relevant data. Motivators and barriers in the household financial decision-making process will be explored.
Animal Health Component
Research Effort Categories
Goals / Objectives
Determine motivators that affect economic decision-making in specific decision situations (housing, student loans, and Social Security) across the life-span of households
Determine barriers that affect economic decision-making in specific decision situations across the life-span of households
Determine how motivators and barriers to economic decision-making can be presented in specific decision situations across the life-span of households
Suggest strategies that can be used to improve consumer financial decision-making
The methods to be used to achieve the NC 2172 objectives listed above have already been determined by the NC 2172 team. Dr. O'Neill will participate in the planned research project strategies, along with her colleagues, to do the following: analyze existing research to inform data collection; help design experiments and qualitative and quantitative methods of data collection; submit proposals for presentations; write/publish manuscripts and outreach publications.