FOOD & RESOURCE ECONOMICS
Non Technical Summary
There currently exists a deficit in instructional materials available to agribusiness faculty that offer the benefits of experiential learning. The overall objective of this proposal is to develop a web-based (and stand alone) agribusiness management simulation to be used in teaching introductory-level University students financial, marketing, management, human resource management, and decision-making skills.
Animal Health Component
Research Effort Categories
Goals / Objectives
The overall objective of this proposal is to develop a web-based (and stand alone) agribusiness management simulation to be used in teaching introductory-level University students financial, marketing, management, human resource management, and decision-making skills. Additionally, a manual will be developed that will provide support for instructors. Specific objectives are to(1)Determine the subject matter instructors of Introductory Agribusiness Management courses across the United States would like included as decision variables in the simulation; (2)Develop a web-based simulation program; (3)Develop a manual and teaching materials for instructors and students using the simulation; (4) Test the simulation in classes at the University of Florida, Purdue University, and South Carolina State University; and (5) Disseminate the simulation to potential instructors. The primary product resulting from this project is the web-based simulator, as well as the instructor and
student manuals and teaching materials to accompany the simulator. The expected impact of these products will be increased interest levels in students learning about agribusiness management (fostering a desire for continued education in the field, aiding in retention of good students in the agricultural sciences), as well as better retention of material learned in introductory agribusiness management classes.
First, a survey of current instructors of Introductory Agribusiness Management courses will be conducted by email to determine: 1) if they are currently using any simulation programs in their course, and if so, what they like/dislike about the current program; 2) what objectives they would like to be able to teach using a simulation game in their class; and 3) what format they would prefer the simulation game in (web-based or stand alone on a single machine or both). Results from this survey will aid in the development of variables for the simulation. Second, a simulation program will be developing to include marketing variables, operations/logistics variables, human resource variables, and finance variables. The intent of the simulation is to cover all the general decision areas in a business, but to do so in a fashion which will allow students to understand the consequences of their decisions. Third, two manuals will be developed to aid in the use of the simulation
and adoption of the simulation beyond the three universities involved in this proposal. One manual will be developed for students to instruct them on the procedures for the simulation, the second will be developed for instructors to aid them in not only understanding the procedures for the simulation, but to understand the teaching points embedded in the simulation. Fourth, the simulation will be tested at the University of Florida, Purdue University, and South Carolina State University. Feedback from students and instructors on ease of understanding the manual, the operation of the simulation, and success in teaching the learning points of the simulation will be used to modify the program and manuals as appropriate. Finally, the simulation will be demonstrated at professional meetings where other instructors of agribusiness management classes would attend and information about the simulation will be e-mailed to instructors so that they may request the instructors manual and learn
about the simulation if they are interested.